Presenting Immersive in Murcia

Last week I was in Murcia to present Immersive on stage at Mediatech Talent Murcia, an event about internationalization, startups and investments that puts founders, investors, institutions and people from the media and tech world in the same room. For the past year I've been building the platform behind Immersive, so seeing it presented in front of that audience was a good moment.

What Immersive is

Immersive is an AI-powered ecosystem that helps founders and creators go from an idea to a virtual startup. Brand, business plan, AI-generated assets, pitch materials, product direction, and investor connections, all in one place. It's also an accelerator and an active investor in the companies that come through it, so the support doesn't stop at the software.

At the center of it is Immersive AI, a hub that turns simple prompts into professional-grade content: text like business plans, scripts and blogs, images like branding assets and concept art, short videos, audio, and even 3D models for AR/VR. The parts of starting a company that usually take months and a small team are the ones we're trying to compress. The bet is that with AI doing the heavy lifting, one person can move from a rough idea to something investors can actually look at, in a fraction of the time it used to take.

Inside the Immersive platform: a virtual startup's dashboard, with brand, business plan and AI tools in one place

The year behind it

I've spent the past year building the platform behind Immersive. That's the part nobody sees from the outside: the product itself, the way the AI pieces fit together, the flow that takes someone from idea to a virtual startup without it falling apart in the middle.

So presenting in Murcia wasn't just talking about a concept. It was showing something I've been heads-down on for months, in front of the exact people it's meant for.

Founders, investors and people from the media and tech ecosystem at Mediatech Talent Murcia

Why Murcia felt like a step

The presentation came after recent conversations with the audiovisual ecosystem in Navarra and Pamplona, around the Navarra Audiovisual Hub, where storytelling, technology and investment meet. Going from those rooms to a stage in Murcia, in front of founders, investors, institutions and people from the media and tech world, felt like another step for the project.

The Navarra Audiovisual Hub, where some of those earlier conversations happened

A slide from the talk: Immersive AI turning a prompt into text, images, video, audio and 3D

I'm proud to be contributing to the product, and excited for what comes next.

I'm Andrea Giannini, a full stack developer and product builder based in Valencia.